[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.demaster.cz\/multilevel-marketing\/#Article","mainEntityOfPage":"https:\/\/www.demaster.cz\/multilevel-marketing\/","headline":"Multilevel marketing","name":"Multilevel marketing","description":"A te\u010f ve v\u0161\u00ed v\u00e1\u017enosti. Multilevel marketing, zn\u00e1m\u00fd pod zkratkou MLM, v\u00a0p\u0159ekladu s\u00ed\u0165ov\u00fd marketing, je takov\u00fd druh podnik\u00e1n\u00ed, kdy jedna zakl\u00e1daj\u00edc\u00ed osoba prod\u00e1vaj\u00edc\u00ed ur\u010dit\u00fd druh zbo\u017e\u00ed, zainteresuje do prodeje dal\u0161\u00ed lidi, kte\u0159\u00ed takt\u00e9\u017e prod\u00e1vaj\u00ed produkty. Tito lid\u00e9 maj\u00ed samoz\u0159ejm\u011b mo\u017enost pod sebe z\u00edskat dal\u0161\u00ed lidi, je\u017e budou zase prod\u00e1vat a roz\u0161i\u0159ovat firmu o dal\u0161\u00ed prodejce. […]","datePublished":"2025-03-04","dateModified":"2023-04-29","author":{"@type":"Person","@id":"https:\/\/www.demaster.cz\/author\/#Person","name":"demaster.cz\n","url":"https:\/\/www.demaster.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/bbaa4e9a58aac4329fe0ade0f3fb816f09f0dc43c21f6e884dccfbc124b16b29?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/bbaa4e9a58aac4329fe0ade0f3fb816f09f0dc43c21f6e884dccfbc124b16b29?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"demaster.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.demaster.cz\/wp-content\/uploads\/img_a294613_w2070_t1506492026.jpg","url":"https:\/\/www.demaster.cz\/wp-content\/uploads\/img_a294613_w2070_t1506492026.jpg","height":0,"width":0},"url":"https:\/\/www.demaster.cz\/multilevel-marketing\/","about":["Podnik\u00e1n\u00ed"],"wordCount":520,"articleBody":"A te\u010f ve v\u0161\u00ed v\u00e1\u017enosti. Multilevel marketing, zn\u00e1m\u00fd pod zkratkou MLM, v\u00a0p\u0159ekladu s\u00ed\u0165ov\u00fd marketing, je takov\u00fd druh podnik\u00e1n\u00ed, kdy jedna zakl\u00e1daj\u00edc\u00ed osoba prod\u00e1vaj\u00edc\u00ed ur\u010dit\u00fd druh zbo\u017e\u00ed, zainteresuje do prodeje dal\u0161\u00ed lidi, kte\u0159\u00ed takt\u00e9\u017e prod\u00e1vaj\u00ed produkty. Tito lid\u00e9 maj\u00ed samoz\u0159ejm\u011b mo\u017enost pod sebe z\u00edskat dal\u0161\u00ed lidi, je\u017e budou zase prod\u00e1vat a roz\u0161i\u0159ovat firmu o dal\u0161\u00ed prodejce. Tak vlastn\u011b vznik\u00e1 s\u00ed\u0165, kter\u00e1 se st\u00e1le zv\u011bt\u0161uje o nov\u00e9 a nov\u00e9 prodejce. Zisky plynou jednotliv\u00fdm prodejc\u016fm jednak z\u00a0vlastn\u00edho prodeje, jednak profituj\u00ed z\u00a0prodeje lid\u00ed, kter\u00e9 z\u00edskali do firmy.Z\u00a0jejich prodeje jim plyne ur\u010dit\u00e9 procento. Nejv\u011bt\u0161\u00ed zisk z\u00a0prodeje v\u0161ech ostatn\u00edch m\u00e1 samoz\u0159ejm\u011b prvn\u00ed, zakl\u00e1daj\u00edc\u00ed distributor, prodejce.\u00a0 T\u011bm, kte\u0159\u00ed do podnik\u00e1n\u00ed z\u00edsk\u00e1vaj\u00ed dal\u0161\u00ed prodejce, se \u0159\u00edk\u00e1 sponzo\u0159i. V\u00a0okam\u017eiku, kdy pod sebou maj\u00ed dostate\u010dn\u011b velk\u00fd t\u00fdm lid\u00ed, mnohdy sami p\u0159est\u00e1vaj\u00ed prod\u00e1vat produkty a pouze si nech\u00e1vaj\u00ed vypl\u00e1cet procenta z\u00a0prodeje ostatn\u00edch \u2013 provize. Sponzor m\u00e1 funkci \u201er\u00e1dce\u201c pro sv\u00e9 pod\u0159\u00edzen\u00e9 a p\u0159edev\u0161\u00edm pro nov\u00e1\u010dky. Je to konec konc\u016f v\u00a0jeho z\u00e1jmu. \u010c\u00edm lep\u0161\u00ed bude m\u00edt v\u00a0t\u00fdmu prodejce, t\u00edm v\u011bt\u0161\u00ed provize z\u00edsk\u00e1.\tNeple\u0165te si s\u00a0pyramidouA\u010dkoliv se m\u016f\u017ee na prvn\u00ed pohled zd\u00e1t, \u017ee multilevel marketing je jen jin\u00e9 ozna\u010den\u00ed pro nechvaln\u011b zn\u00e1mou pyramidu, nenechte se zm\u00e1st. Pyramida je sice tak\u00e9 zalo\u017eena na roz\u0161i\u0159ov\u00e1n\u00ed t\u00fdmu o nov\u00e9 \u010dleny, ale produkt k prodeji zde tak n\u011bjak \u00fapln\u011b chyb\u00ed. Za \u201evstupenku\u201c k\u00a0prodeji zde toti\u017e zaplat\u00edte registra\u010dn\u00ed poplatek v\u00a0domn\u011bn\u00ed, \u017ee od te\u010f u\u017e budete jen vyd\u011bl\u00e1vat pen\u00edze. Jen\u017ee tento poplatek putuje z\u00a0\u010d\u00e1sti do kapsy va\u0161eho sponzora, tedy \u010dlov\u011bka, kter\u00fd v\u00e1s pro prodej z\u00edskal a \u010d\u00e1st putuje do kapsy zase jeho sponzora a tak d\u00e1l, a\u017e se pen\u00edze dostanou do rukou toho nejv\u00fd\u0161e postaven\u00e9ho v\u00a0cel\u00e9m syst\u00e9mu.\u00a0 I v\u00a0multilevel marketingu se m\u016f\u017eete setkat s\u00a0registra\u010dn\u00edm poplatkem, tam ale skute\u010dn\u011b m\u00e1te zbo\u017e\u00ed k\u00a0prodeji.\tKdo usp\u011bje?O tom, zda v\u00a0tomto druhu podnik\u00e1n\u00ed usp\u011bje skute\u010dn\u011b ka\u017ed\u00fd, se d\u00e1 \u00fasp\u011b\u0161n\u011b polemizovat. P\u0159\u00edm\u00fd prodej nen\u00ed vhodn\u00fd pro ka\u017ed\u00e9ho. Mus\u00edte oslovit rodinu, p\u0159\u00e1tele, ale i naprosto ciz\u00ed lidi a p\u0159esv\u011bd\u010dit je o d\u016fle\u017eitosti koupit v\u00e1\u0161 produkt. To, \u017ee si od v\u00e1s maminka koup\u00ed \u0161ampon, v\u00e1s opravdu nep\u0159edur\u010duje k\u00a0\u00fasp\u011bchu. Ve skute\u010dnosti je velice t\u011b\u017ek\u00e9 nau\u010dit se efektivn\u011b prod\u00e1vat a je to b\u011bh na dlouhou tra\u0165. Jen mal\u00e9 procento z celkov\u00e9ho po\u010dtu prod\u00e1vaj\u00edc\u00edch v\u00a0s\u00edti MLM si vysta\u010d\u00ed pouze s\u00a0p\u0159\u00edjmem z\u00a0prodeje. V\u011bt\u0161ina z\u00a0nich m\u00e1 MLM jako formu z\u00e1bavy vedle sv\u00e9ho klasick\u00e9ho zam\u011bstn\u00e1n\u00ed.                                                                                                                                                                                                                                                                                                                                                                                        4.3\/5 - (3 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Multilevel marketing","item":"https:\/\/www.demaster.cz\/multilevel-marketing\/#breadcrumbitem"}]}]